"Google says it cannot operate YouTube if it has to pay a royalty — however small — every time a video containing music is played. In 2007 the UK’s independent Copyright Tribunal established that a minimum royalty per play was an essential requirement in the licensing of online services. Google fails to recognize this and ascribes little value to music — in spite of a huge increase in music usage on YouTube’s UK service. Royalties are a vital income source for all professional creators and must be preserved to ensure a continued vibrant music industry. We trust that Google will reinstate music on YouTube and pay a fair price for it."
People will have to understand how unreasonable the royalty demands for streaming are. Sites are being made to pay $0.01 per play - which is A LOT. These sites don’t get 1 cent every time someone sees an ad; they get 10 cents every time someone clicks an add - and that’s not one out of ten times someone listens to a song… It’s much, much less.