Thanks to Gerd Leonhard for the heads up! He says:
“The main topic of the book (as far as I have read it, at the time of this blog post) is how drastically things have changed because WE ‘the people formerly known as consumers’ are becoming more empowered by the minute, i.e. it’s increasingly more about MEMedia than about THEIRMedia; about conversation and engagement not (you guessed it) about Control.”
Great material for my thesis!
